Are you wondering, how to improve your online reputation for your business? Using social media can help in improving your online reputation.
Impact of online reputation management on your business
Online reputation determines how people look at your business. Online reputation management (ORM) influences what information people find about you.
It is not only about managing content in search engines, but also about managing negative reviews. It is about encouraging happy clients to contribute to positive feedback.
Almost 85% of people trust online reviews. Around 49% of people need four-star rating before they choose a business.
According to the reputation management company in Dubai, there are four digital marketing channels involved in ORM.
These channels can help in online reputation management 2020
- Paid Media
It means paying to feature your business on networks and external websites. It includes PPC advertising, Google AdWords, display ads on FB, and sponsored posts on influencer blogs. Paid media extends your reach and drives traffic to your website.
- Earned Media
It means coverage of your business on external web entities for which you don’t pay. It needs you to stand out from the competition with good content, product, and services. Users must consider it worth sharing, reporting, and mentioning.
- Social Media
Pages on social media are an extension of your brand. You must stay active and engage in conversations. You must publish fresh content regularly.
- Owned Properties
Websites and blogs are properties fully owned by you. More properties you own, higher your chances of effectively building a digital presence.
Let’s have a look at how you can research, manage, and protect your brand reputation with social media.
These channels can help in improve online reputation with the help of online reputation management service Dubai.
- Decide about what you want your online reputation to be like
To improve online reputation, first, decide your goals. Do you want to be perceived as an industry authority? Do you wish to adopt a position as the market leader? Or you wish to be known for your responsiveness and excellent customer service?
- Assess your present online reputation
First of all, analyze your current online reputation. Ask your family, friends, clients, and stakeholders what comes in their mind when they hear about your business. Ask them if your digital presence is in sync with offline work.
- The Brand Grader
It offers an understanding of your brand’s online presence for free. It identifies influential blogs and news websites that have published content featuring your business in the last 30 days. It also shows recent mentions from social sources.
- Complaint Box
Go Fish Digital has free tools that allow browsing more than 40 different complaint websites at one go. It offers a list of negative reviews. It is a good way of getting first impressions of negative reviews/ comments received online.
It is a platform that scans over 1 billion sources from social media networks, forums, and blogs and other web properties. You can track your brand, competitors, and customers using different search criteria. You can use the tool during the 14-day free trial period.
- Google Alerts
It helps in keeping track of new content published about your business. You can monitor industry news and follow your competitors. It helps in finding new guest blogging and commenting opportunities.
Search for a specific keyword and decide how often you want to receive notifications via email. You can also define content sources like news, websites, blogs, or videos.
- Talkwalker Alerts
It’s a Google alert alternative. You can monitor everything online about your brand. You can track competitor’s activities, recent events, etc.
For setting up an alert, define a keyword, enter an email address, choose the target language, number, and types of results. Choose the frequency of notifications.
- Create a social media policy for engagement that supports reputation goals
Now, you must build a good online presence under an effective social media policy. Ask team members to be careful when posting online. It helps in protecting your reputation. You must ask them to label their posts as personal.
Sensitive data should not be shared with the public, such as legal, financial, and private client information. Positive online image is about professionalism. It applies to publish content on social media as well.
You must have the right to edit or delete potentially harmful content.
- Design a social media content strategy for promoting the desired reputation
Outline subjects and topics on which your business would focus.
- Identify Social Media Goals
Create a strategy to define social media goals. It can be winning more followers, increasing sales, or raising awareness of your brand.
- Which social platforms help you reach ideal customers to attain goals?
For a solid foundation, identify platforms that are relevant for engaging customers.
- Consider the Competitor’s Social Presence
If a competitor has healthy presence on a particular social media platform, it is likely to be suitable for your business also.
Many tools can help research your competitors on social media. Some tools can help to gain demographic insights of audience and competitors.
- Research Content Ideas
Carry some research to find out what content will resonate with your audience. Begin by looking at what competitors are doing. Don’t copy them; just look for inspiration.
- Content Publication Schedule
You must stay active on all your profiles. Set up a social media content calendar to keep track of what you post on various channels.
- Respect Audience
Encourage followers to engage with your content. Revert to questions and comments in time.
- Monitor Results
Track key social media metrics. Set up a social media dashboard which includes metrics that matter most to your business.
- Enhance reputation with blog posts
- Use Relevant Keywords
Keyword research helps you learn exact queries people type in search engines. Include the right keywords in your content. It will help in staying at the top of mind of the target market.
With Google AdWords key planner, you get:
– Insight on the monthly search volume of keywords
– List of suggested related keywords users are searching for
– Historical data
- Strengthen the Headlines
Co-schedule Headline Analyzer will analyze your article headlines and offer suggestions for improvement. Headline analyser is free to use under the 14 days trial pack.
- Write for Readability Not Search Engines
Make your writing easy for average users to read and understand. Breakdown complex sentences and rewrite in a clear, precise way.
Use small sentences instead of longer ones. Hemingway app can prove to be useful.
Also, Grammarly application will help in proof-reading the posts. It also offers context-optimized vocabulary suggestions for free.
- Include Images
Split paragraphs into short and use images to make it reader friendly. You can also add tables and lists in your article.
Pixbay and pixels are good sources for stock photos for free for personal and commercial use.
- Analyze User Metrics
It helps in determining the type of content that works best for your blog.
Google Analytics is a free tool that helps in:
– Identify the origin of your site users
– Length of the session,
– Pages of your website
– Type of device they use
- Pursue and manage online reputation
With all the basics in place, it is now time to execute. Engage on social media and publish the right content on your blog. Use the tools and check how your brand is perceived online.
How can Lead Souq help?
We are a team of experienced digital marketing experts for online reputation management Dubai. We have wide experience of working with reputed companies across several domains.
Our team can help with lead generation via SEO, SMO. Our online reputation experts can also assist in the reputation management of your business. Whether it is online reputation reviews or recover online reputation, we can manage it all for you. Contact Us !