If the goal of your video is to increase views, it can be a tough task. There is a lot of competition. You need to compete for the audience’s attention.
The non-profit videos need to be entertaining as well as informative. If your video is interesting, people are likely to visit your website. For attracting people, the video needs to be seen first.
YouTube is a great way to be found. By keeping people’s interest in mind, you can increase the chances of people liking it.
Let’s have a look at some tips from YouTube marketing experts for increasing views on your videos:
- Featuring It on YouTube Page
After adding video on YouTube, make sure the video gets featured on the front page.
People who look at your YouTube page should be able to see your current video.
This makes the organization look up-to-date and relevant.
Also, it puts the video at the centre of the YouTube user’s attention.
- Choosing Good Thumbnail
If you allow YouTube to pick a thumbnail for your video, it is likely to be not very interesting.
Use your computer’s screenshot feature to capture an image from your video is a good idea.
Choose an emotionally compelling image and upload it in your video settings.
- Make Your Title Short and Interesting
The title of the video is a tricky thing.
You need not necessarily choose a title describing your video that makes sense to your administration.
The title must be viewer centric.
You should think from the point of view of the customers.
Influence the customer to click on a video.
Worthy headlines can be an inspiration.
Also, try to keep the title as brief as possible.
It is believed that a shorter title that doesn’t get cut off is better for click-through.
- Pick Tags That Will Be Good For SEO
The audience will be using YouTube as a search engine, and you must do that too.
Again, think from the audience’s perspective about what they might be searching.
Make sure those keywords are included in video tags.
Also, you must keep in mind that what people are searching for isn’t always an accurate description of the video.
- Write A Good Video Description
In the video description, you must try to tell people a story instead of describing what’s happening in the video.
You need to be entertaining but also remember that the description area is not a place to hit message points.
- Benefit from The Non-profit Annotations on YouTube
Surprisingly, many people are not aware of video annotations.
Annotations must come up at least 30 seconds into your video and right before the end of the video.
It should also provide a link where people can take action.
You must not forget to check your links and make sure they are going to the right place.
- Post Early and Often
People don’t click on every link that’s posted by the organization on social media platforms.
Make sure you continue posting the videos regularly for at least a month.
Keep the posts fresh by changing headlines and images you feature.
It will increase your viewership dramatically.
It will increase exposure to new audiences.
- Add A Lightbox or Pop-up on Your Website
Video is a great opportunity to let people know about your organization.
It can be done irrespective of why or how people are coming to your website.
If you don’t have a lightbox, make sure the video is featured somewhere on the homepage of the site.
Negotiate website placement ahead of time.
It can be a space that is coveted by other departments.
Your video deserves to be highlighted.
It is new content, and your fans would love to see it.
The ultimate aim of a video is to be seen.
- Provide Content That Educates and Entertains
The content must offer value to the viewer.
It must either teach them or help in understanding something.
The video must keep them engaged and entertained.
If viewers find the content valuable, they will return for more.
It will increase the views on future videos.
- Guest YouTubers
Just like guest posting, you can benefit from guest YouTubers.
Guest YouTubers, industry influencers, and notable people can bring more views on your video.
Guest YouTubing can attract your users.
Offer a link to one of their videos.
This will build a beneficial relationship formed on reciprocity.
By taking a few steps, you can increase the number of people who watch your video.
You can increase your brand awareness without spending extra money on digital advertising.
If you are looking for ways to increase YouTube views, connect with us.
We are renowned digital marketing experts with years of experience.
We can help in YouTube SEO and boosting YouTube ranking. Contact us today ! Our team will contact you to discuss your requirement.