For Shopify stores selling in the UAE and GCC. Find your break-even ROAS, see what UAE stores typically achieve on Meta, and look at Shopify and e-commerce campaigns run by the team behind LeadSouq.
Last updated 11 November 2026
Find your break-even ROAS and see what your ad budget returns at your average order value and margin.
Tracking and the product feed come before any budget.
GA4, Google Ads and Meta Conversions API via Shopify apps.
Merchant Center feed with clean titles and prices.
Products shown dynamically across Google.
Advantage+ shopping and retargeting.
Short videos and catalogue ads.
Product pages, speed, trust and checkout.
Bundles and free delivery thresholds to lift AOV.
Ads and product content for GCC shoppers.
Abandoned cart and repeat orders.
ROAS, profit and new vs returning customers.
Blended ranges for brands with 90+ days of history and optimised creative.
| Category | ROAS range | Note |
|---|---|---|
| Beauty and personal care | 4x – 7x | |
| Fashion and luxury | 3.5x – 6x | |
| Home and interior | 3x – 5x | |
| Healthcare and wellness | 2.5x – 4x | |
| Food and F&B | 2x – 3.5x | |
| New campaignsFirst 60–90 days | 1.5x – 2.5x | Before optimisation matures |
Sources: Impulse Digital: Meta ads ROAS in the UAE (Aug 2026)
Expect 60 to 90 days before ROAS settles.
Ask about profit, not just ROAS.
Ad spend depends on your goals; your break-even ROAS tells you what is profitable. Management by a LeadSouq partner starts from AED 1,500 a month plus ad spend.
Check your break-even ROAS with the tool at the top of this page, or use the quote form below.
Your request goes to a Shopify Ads partner we have worked with. Your details are not sold on or posted publicly.
A partner who runs Shopify ad campaigns reviews your store and numbers and sends a plan. You decide, with no obligation.
E-commerce campaigns run by the team behind LeadSouq. More Shopify results will be added as they are documented.
Baby Gift Shop
A new Shopify store with lots of traffic and few sales: product content rewritten, WhatsApp added, Merchant Center feed connected through the Google Shopping app, then Shopping and Performance Max campaigns optimised for purchases.
Pinky Goat Lashes
Facebook and Instagram shop ads with video, short flash sales and separate Arabic ads for customers in the UAE and Saudi Arabia.
Al Roken Al Safi General Trading
Facebook multi-image ads for baby bags and tissue box covers, with "buy 1, 2 or 3" bundle pricing and a phone number to order.
Dappertastic
Product and category page optimisation, speed work, indexing fixes and blog content.
Nomadic
Fixed speed, 404s, alt text and duplicate metadata, optimised product pages and Google Business Profile, published 2 to 3 blog posts a month and highlighted seasonal offers.
Teebalhoor
Facebook video and image ads in Arabic for oud and bukhoor, with Shop Now buttons and a free delivery offer across the UAE.
ButcherShop.ae
Google Search ads for an online butcher shop delivering across the UAE, leading with "buy in bulk and save up to 30%" and Australian Wagyu, plus landing-page advice.
Past results depend on the market, offer and budget at the time, and are not a promise of future results.
Screenshots from the clients' ad accounts, reports and live ads.
Retail, B2B supply and consumer services selling online.
| Client | Headline result | |
|---|---|---|
| Blu TradingStationery and office supplies · UAE | 745 clicks in one month | |
| Ace PaperPaper and packaging supplier · UAE | 8/10 keywords in the top 10 | |
| MekanzyIndustrial supplies (B2B) · UAE | 10 conversions | |
| Booking DoneHotel and flight deals · UAE | Eid seasonal campaign | |
| IMG Worlds of AdventureIndoor theme park · Dubai | 65K clicks from Google Ads | |
| Samaa Fertilization CenterIVF and fertility clinic · Dubai | 1K reactions on one Facebook ad | |
| Eve Medical CenterDental and aesthetic clinic · Ajman | 511 reactions on one laser offer ad | |
| Pixel Craft StudioPhoto studio · Dubai Silicon Oasis | 176 conversions in 30 days | |
| DMI YachtsYacht charter · Dubai Marina | 150 reactions on one ad | |
| Storeit Self StorageSelf storage company · Dubai | 152 leads in one month |
Tell us what you need in about a minute. A verified partner contacts you with a proposal. Free, with no obligation.
About a minute. Verified UAE partners contact you by phone or WhatsApp with a quote.
Many UAE brands sell on their Shopify store and on the big marketplaces. Each has its own ad system.
Amazon offers sponsored ads and Stores to sellers in the UAE. They suit products people already search for by name or category on Amazon.
noon sells Product Listing Ads to its sellers through its own ad manager, which place your products in noon search results.
Shopify keeps the customer data, margin and repeat buyers. Google Shopping, Performance Max and Meta catalogue ads drive traffic to it.
Use the marketplaces for demand that already exists there, and your own store for new customers, bundles and repeat orders. Keep prices consistent so marketplace buyers do not undercut your store.
Sources: Amazon Ads: sponsored ads and Stores in the UAE · noon: Product Listing Ads FAQ
It depends on margin and category. Published 2026 UAE Meta benchmarks range from about 2x to 3.5x for food to 4x to 7x for beauty for mature campaigns.
1 divided by your gross margin. At a 40% margin you need 2.5x ROAS to break even on first orders.
Install Shopify's Google & YouTube app, connect Merchant Center, and run Shopping or Performance Max campaigns from the product feed.
Usually both: Google catches people searching for products; Meta and TikTok create demand.
New campaigns often run at 1.5x to 2.5x ROAS for the first 60 to 90 days while they learn.
LeadSouq connects you with a verified e-commerce ads partner.
Written by the LeadSouq editorial team, reviewed by KL, Founder of LeadSouq · Last reviewed 11 November 2026
KL founded LeadSouq and has 13 years of digital marketing experience, more than 10 of them planning and running SEO, Google Ads, social media, WhatsApp and lead generation campaigns for UAE businesses in real estate, healthcare, education, retail and business services.