It is easy for anyone to build a unique website. There are 1 billion websites across the globe, with new ones being created every second. Your website needs to stand out. You need to advertise your website and make efforts to carve a brand name. But your website promotion doesn’t need an extensive budget.
Let’s have a look at some free and cost-effective ways of website promotion:
- SEO Keywords
SEO is the art of making your website visible in top searches.
Filling your website with key phrases that people search can help.
Without SEO, your website can get lost amongst competitors.
Improve search result ranking by creating and editing content.
Use Google AdWords Keyword Planner to find keywords.
It is a cheap way to advertise our website.
- Pay Per Click
PPC is taking search engine rankings in your hand.
You create an Ad and pay a fixed price for every click the ad gets when it shows up on Google search.
PPC helps in transforming clicks to customers.
It offers a good return on investment within a budget.
- Email Marketing
It helps in staying in touch with customers and connecting with new ones.
Collect email address of potential customers and share content with them.
Newsletters, discounts, promotion, and information can be shared via emails.
It can bring customers to your website.
Make informative and relevant blogs a part of your website.
You can include SEO optimized keywords.
You can build a loyal base of readers who will come for more.
Also, look for blogs that accept pitches from guest writers.
You can include a link of your website to get traffic.
- Creating Infographics
Infographics are a good source of back-links to your site.
They are clickable and shareable.
Make sure that graphics are accessible to all users.
- Reciprocal Linking
The search engine assumes you to be important when more sites link to yours.
It can improve your website ranking as well.
Include a link to another site and ask them to include yours.
Do this with reputable sites.
People leave new and small business websites without purchasing.
If you are wondering how to promote a new website, retargeting can help.
- Signature Branding
Create an appealing and catchy signature for email/blogs/photos/videos.
People will understand and recognize your brand soon.
They will begin looking at the URL as well.
- Facebook Ads
Facebook Ads are ideal for greater reach and ROI within budget.
It is one of the great website promotion ideas to advertise your website.
You can benefit from targeted ads based on location, age, gender, interests, etc.
You can set a budget just like Google AdWords.
- Facebook Pages and Groups
These pages and groups help in interacting with your followers.
You can build a community and share content.
- Instagram Story
Are you concerned about how to advertise my website?
Create a story to connect with and engage the followers.
The message must be crisp, and branding must be clear.
You can also use paid ads that appear alongside posts.
It is suitable if your website is artistic, crafty, style, DIY or visual.
Create boards and fill with pins to share style and find people.
This will promote your website’s content.
- Create Shareable Media
Memes, videos, images, etc. are all great for social media sharing.
Brand the content and add a link to the website.
Encourage followers to share further.
Based on your purpose and brand, LinkedIn might be suitable for you.
Create an interesting profile for connections.
Follow influential people from your industry.
Join relevant groups and post content from the website’s blog.
- Connect with Micro-influencers
Small businesses can connect with mini celebrities.
Connect with micro-influencers as they are people with a small circle on social media.
They charge affordable fees and may also promote you for free if you send products samples.
- Google My Business
List your business with Google My Business.
When looking for local businesses or Google Maps, you will show up.
Ensure that listing includes a link to your website.
- Bing Places
List your business with Bing places as well.
Potential customers might be looking for you there as well.
- Yellow Pages
It offers free business listings online.
Listing can be helpful for a location-focused small business, like contractors, restaurants, and doctors.
- Online Directories
Check other online directories and get listed there.
Also, never pay for basic listing even on Google.
- Submit to Search Engines
When you create a website or add content, it will be found and indexed by major search engines.
This may take a week.
If you wish to get indexed soon, submit URLs manually for free to Google, Bing, and Yahoo.
- Webmaster accounts
Set up webmaster accounts for both Google and Bing after setting up the website.
It will ensure that your site is indexed and included in search results.
For local restaurants, the website must be an important part of an online presence.
Yelp can help in getting customers to your site.
Respond to reviews and post menu and photos and link to your website and blog.
If an established site publishes a link to your website, you will likely be found by search engines.
Only one backlink is enough for the site to be found.
- Yahoo Answers
Yahoo answers bring askers and answers together.
Create an account and start answering questions relevant to your field.
The more questions you answer, the more points you get.
Once you score enough and reach level 3, you can post URLs in your answers.
Follow, ask, and answer questions in your area of interest.
Include the address of your blog in your profile.
Include links to your blog in the answer but with caution as Quora can spam your answer.
- Help A Reporter
Getting press coverage for your business can help in establishing your name.
Get media attention by registering with Help a reporter out.
It’s a free database which connects reports from legitimate outlets to sources they can interview for articles.
Creating videos and uploading them on YouTube can spread your content.
From there, Google will index and make your content searchable.
You can embed in your blog and share on social media accounts.
- Social Bookmarking
It is kind of social networking for links and websites content.
Instead of bookmarking webpage on browsers, users mark it on another web service.
Submit links to your website and individual pages and pieces of content, to social bookmarking sites.
It will get it into circulation among audience base and drive traffic to the website.
It allows users to submit images, stories, videos, etc.
It is a good driver of internet traffic.
Become an active user and regularly share and interact with other posts.
Digg helps users find blog posts and content.
It helps in sharing and promoting stories they like.
It can help in driving a huge amount of traffic.
It is one of the best online traffic generators.
Users browse content in their subjects of interests and vote on content they like.
It also offers a paid delivery service.
Your content can get discovered with cheap pay-per-click advertising.
- Product Hunt
Product hunt’s newsletter is the SkyMall of new apps, websites, games, etc.
Being discovered on product hunt can be a good deal for your business.
Medium is a good platform for readers.
Anyone can write and publish a story or blog post on Medium.
Other users can find, comment, applaud and interact with articles and authors.
- Use Expert Sources
Connect with experts in your field.
Getting insight from experts can help in giving your content an authoritative boost.
- Mix It Up
Vary the length and format of your content.
This will make it appealing to different readers.
Long –format content and videos are the keys for maximum impact.
Headlines are the most important part of the content.
You must ace the art of headline writing.
- Long-tail Keywords
Long-tail keywords account for most of the web searches.
Target them as a part of your paid search SEO efforts.
- Guest Blogging
Secure guest post on reputable site to increase blog traffic to your website.
It will help you build your brand.
- Referral Traffic
Create content that begs to be linked.
You won’t need to persuade other sites to link back to you.
- Responsive Site
More people use a mobile device to access the web.
Make sure that website is easily accessible from any device.
It must include a Smartphone.
You must also make sure that your website is fast.
Slower websites will lead to an increase in bounce rates.
The pages should be as technically optimized as possible.
If you are wondering about ways to advertise my website, connect with us.
We are a team of digital advertisers with years of experience and can help in promoting your website in economically.
If you are contemplating where to advertise your website, we can offer suggestions custom digital marketing / lead generation packages.