The new interior designing business may experience lesser or no traffic on the website. You may wonder how to get leads for interior design firm and feel clueless about the situation and have no idea where to start.
The digital world can be complicated, but we can help you focus on how to get your share of traffic.
Today, we will discuss local SEO and why it is important for your interior design business.
You can learn ways of generating leads for interior design business with the help of local SEO.
Get an insight into what you can do today to earn Google’s trust and get traffic for your business.
About Local SEO
Local SEO is the art and science of optimizing your online presence.
This makes you visible in local searches and helps in getting leads for interior designers.
Local SEO is an effective and sustainable digital marketing technique.
The best thing about it is that it is free.
People rely on Google for their search queries.
Google looks for relevant, trustworthy, and high-quality content.
It can be from you or your competitor.
For example, a couple looking for designing service types ‘interior designer’.
The search keyword will be noted.
Their current location will be noted.
It will be assumed that search is for interior designer in the local area.
More information is gathered and plugged into the algorithm.
Results are transformed into human-readable form and displayed on SERP.
For more traffic, you need to show up as high as possible in the SERP.
Let’s have a look at local SEO strategy for interior design lead generation:
Your business needs an effective local search strategy.
It includes key signals like website, search engine, business listings, reviews, social, and links.
Consumers expect businesses such as interior designing firm to have a website.
This helps them get a feel for the quality of work.
Google wishes to know a lot about your website, such as:
Is your website mobile responsive?
Is your website content relevant, high-quality, and unique?
Are your location and industry keywords present throughout the website?
Does your site include ‘Schema code’ allowing Google to scan and interpret your site?
Important search engines are BING, Apple Maps, and Google.
Most crucial of all is Google My Business.
It is a tool that helps you manage your online presence across Google, including Google search and Google maps.
Google asks following questions about your search engine accounts:
Have your claimed Google My Business listing? Is it optimized correctly?
What about Apple Maps and BING places?
Are all accounts complete and consistent- Name, address, phone are all identical on every listing?
Business listings are also known as Citations.
They are online sites where your business has set up an account or included in a listing.
Some accounts may be free, and others maybe not.
Different types of business listings are:
Review and recommendation sites like Yelp and better business bureau.
Also, there are industry-specific sites such as ASID, NARI, and Houzz.
Local sites are Yellow Pages and Chamber of Commerce.
Social media are Facebook, Instagram, Twitter, Pinterest and LinkedIn.
Google wants to know following about your business:
How many total business listings are there for your business?
Are the listings consistent?
Are you listed across a variety of business listing categories, especially those that are specific to interior design like Houzz, Angie’s List, and Home Advisor?
Do you have at least as many business listings as your competitors?
According to surveys, almost 84% of people trust online reviews as much as personal recommendations.
For better local search ranking Google must know if your home interior business is worthy based on the feedback of customers.
For the reviews, Google looks at:
How many reviews do you have?
Good v/s bad reviews.
What is the review velocity? Did you get 100 reviews in a day or spread over the year?
What is the review diversity?
What is the trustworthiness of the review site/sites?
Google wishes to know if you care about your customers.
You must have social media presence and activity.
It is a sign that you are engaging with your customers and care about them.
Google will take into consideration the following:
Do you have a presence on the top social platforms?
Do you engage with your customers?
Do you respond to them regularly?
Your website should be linking to other pages on your website.
This helps Google in determining the site structure.
Other websites that link to your site can improve your search rankings.
However, they should be trustworthy and related to your industry.
Google will be looking at:
How many links are internal and external to your site?
How many links are credible and trustworthy?
Does the site linking to you have high domain authority?
Does the text associated with the link contain relevant keywords?
Personalization refers to the location and previous search and clicks habit of the person requesting information from Google.
It is the key search signal as it affects the search engine results.
Google aims to offer the best results to the person searching.
Google looks at things like:
Location of the searcher- city/state/ country
The searcher’s previous search history?
Sites the searcher visited before and where they have clicked