For those who have been living under a rock in the age of digital marketing, content marketing in 2020 is a new age strategic marketing approach.
It focuses on creating and distributing informative, relevant, and engaging content consistently in the guise of videos, blogs, and social media posts to attract and retain targeted audience who have the potential to become a loyal customer.
The very essence of good content lies in its ability to promote a brand or its product seamlessly without making it obvious to the reader.
So, if the growth of your brand seems to be staggering then, you know it is time to pay attention to your content marketing in 2020.
Make use of the following techniques for smart content marketing in 2020 to propel your sales to new heights.
Targeted landing Page Is The Key To Success
Getting traffic on your page is only half the battle won. The real struggle is to bring quality traffic that can turn into a lead.
This can only be achieved by creating relevant content with an emphasis on targeted keywords.
So, for instance, if you are a brand selling lingerie, then your content should be catered towards women.
Find Your Buyer’s Persona Through Segmentation
Your existing customer base or potential leads do not have a uniform personality. Segmentation is the process of categorizing customers carefully after research to create a buyer’s persona.
Buyer’s persona, although a fictional research-based customer, helps you to visualize your ideal persona.
When done in the correct form, it can highlight important factors such as –
The age group of your customers
These can not only help you in product development but also, and more importantly, assist you in creating content that speaks and connects to every buyer’s persona on a more personal level.
Update The Older Content
One can see up to a 30% increase in traffic on their page by updating old content. It is a straightforward and effective hack. Here are some tips for doing it –
Add new sub-heading to your post
Edit out-dated information or broken links
Include new research and studies
Freshen up the title tag to grab more eyeballs
Re-share your updated post through various social media platforms
Invest in native ads
Native ads are those ads that are designed to match the look and feel of the media format from which they are being projected. Next, they are the paid content, which often looks like organic content.
Native ads drive better engagement and make higher eCPMs because they blend into the interface and do not look like a traditional advertisement.
Competitor Analysis Is Not An Option
In the age of cut-throat competition, one can only stay ahead in the race by doing better than the rest. Thus, one needs to know how their competitors are going to do better than them.
This is when a competitor analysis comes into play.
When done in the correct form, the obtained results of competitor analysis can be integrated into one’s business and marketing strategy in various ways.
Go For The Connecting Headlines
The title of your content is crucial. When the title connects to the reader emotionally, they click on the content, thereby taking you one step closer to your goal.
So, here are some interesting ways to make your title pop –
Your title should express that your content is helpful
Headlines work better when they suggest ways to do something
Add some shreds of evidence like “scientific ways” or “backed by studies.”
Include numbers in your headlines. Odd numbers show to perform better.
Include a statistic number
State a problem and offer it solution
Content Is The King
Keywords aren’t only sufficient. They act as a real star in content marketing, which defines the quality of content that you put.
So, research well. Hunt for the interesting ideas.
Always go for writing the pieces that are interesting as well as engaging at the same time.